What Do We Mean by Intention? | Everyday Leader Podcast

What Do We Mean by Intention?

Episode 17 · Tools · 9 min  ·  2025

We use the word intention a lot -- on this podcast and in leadership in general. But what does it actually mean, and how do you set one? Shannon and Conrad share a simple, practical Madlib-style framework you can use before any meeting, conversation, or day: I will be [being] so that [impact] for the sake of [purpose].


What you’ll take away

An intention has three parts: the being (how you will show up), the so that (the impact you want to have), and the for the sake of (the deeper purpose it serves).

Setting an intention is not just a pre-meeting ritual -- it gives you a place to return to when the day goes sideways, and a mirror to reflect on at the end.

You can set an intention for a meeting, a conversation, a day, or a decade -- the framework is the same, and it fits in your pocket for any timeframe or situation.


Transcript & Show Notes